NEWS – Hasbro Sustainability Packaging Update

Last July, Hasbro first announced their Plastic-Free Packaging initiatives for all of their toy lines. It seems that in the almost year since, fan response has led Hasbro to reverse this decision and bring back windowed packaging, but with sustainable plastics.

Tonight, we received an email from our Hasbro contact.

Hi –

We wanted to share an update on packaging for Hasbro’s 6-inch-scale figures. Based on your feedback, we will be re-introducing windows and blisters to our 6-inch fan figures beginning later this year, into 2024 for select products across our portfolio of brands, including, G.I. Joe Classified, Power Rangers Lightning Collection, Star Wars Black Series and Marvel Legends. This will eventually expand to all new 6-inch figure releases.

The new windows and blisters will be made from bio PET or recycled PET helping us achieve our priority of meeting our fans’ expectations for extraordinary packaging and superior design while still developing packaging that minimizes waste and the use of virgin plastic.

 Thank you again for being one of our biggest fans and for your continued support of Hasbro.