HASBRO PRESENTS “HASBRO PULSE FAN FEST” – A NEW VIRTUAL EVENT DEDICATED TO THE HASBRO FAN COMMUNITY

On April 9th Hasbro will host the first-ever “Hasbro Pulse Fan Fest,” a collector-focused event featuring exclusive activations, engaging panels, and product reveals across collectors’ favorite Hasbro brands. 

PAWTUCKET, RI – March 15, 2021 – Hasbro, Inc. (NASDAQ: HAS) has officially announced the launch of a brand-new collector-focused event, Hasbro Pulse Fan Fest. The virtual event, occurring April 9 at 11 a.m. EST, will be hosted by SYFY Wire on-air correspondent, writer, and producer, Jackie Jennings, and available to watch exclusively on the Hasbro Pulse Fan Fest page. The event will bring never-before-seen content and product reveals directly to Hasbro’s passionate community of collectors in lieu of the company’s annual Entertainment Brand Preview Event held during New York Toy Fair each year. Fans can look forward to engaging panels and activations from Hasbro brands, including G.I. Joe, Power Rangers, and Transformers as well as premier partner brands Marvel, Star Wars™ and Fortnite.

Hasbro Pulse Fan Fest brings collectors a schedule filled with exciting brand panels that will offer exclusive news and opportunities to secure their favorite products before anyone else, as well as special guest appearances including Henry Golding, star of the upcoming film Snake Eyes: G.I. Joe Origins and cast members of the new series Power Rangers Dino Fury. In addition to panels, fans can look forward to product giveaways, behind-the-scenes content and more!

“Hasbro Pulse Fan Fest allows us to engage with our dedicated fan community in a meaningful way by delivering unique product reveals and exclusive pre-orders. Fans will have access to behind-the-scenes content from our designers and brand teams, which allows them to share in their fandom for these brands with special content and panels,” says Eric Nyman, Chief Consumer Officer, Hasbro. “This unique event, in addition to Hasbro PulseCon happening later this year, will bring the relationship between our fans and the brands closer than ever before.” 

See here for the announcement video and included below is a peek inside the programming that will be available exclusively on the Hasbro Pulse Fan Fest page and live on the Hasbro Pulse YouTube Channel April 9 at 11 a.m. EST.

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FORTNITE

A new collection has just landed! It’s OFFICIAL! Hasbro has partnered with Epic Games and created an all-new toy line! Join members of the Hasbro Marketing & Design teams as they debut the all-new Victory Royale line! Get ready to drop in as we unveil three legendary new items, including a first-time character to appear in toy! Gear up for some next-level reveals!

TRANSFORMERS

Worlds continue to collide on Transformers! Join members of the Hasbro Marketing & Design team as they reveal toys from Wave 3 Kingdom and share some exciting news about the final chapter of Netflix’s Transformers: War for Cybertron trilogy.  Don’t miss out as we take a closer look at Kingdom Commander and Titan Class figures, including a first-time character to appear in toy! And if you thought the Pulse exclusive weapons pack was epic, you’ll find the next one to be a blast. Finally, we will reveal a new Pulse exclusive toy capsule in partnership with IDW Publishing that will turn the Transformers universe upside down. Get ready for a panel that’s… More Than Meets the Eye!

POWER RANGERS

The Hasbro Power Rangers team will share MORPHINOMINAL news and updates around the expanding Lightning Collection product line. Power Ranger fans will get early looks at cool new action figures coming soon, as well as a sneak peek at what’s coming up later this year. “It’s Morphin Time!”

G.I. JOE

YO JOE! SNAKE EYES: G.I. JOE ORIGINS toys revealed! Join members of the Hasbro Marketing & Design teams as they debut exciting new products from the upcoming SNAKE EYES feature film. Get an in-depth look at the stealthy Snake Eyes Ninja Strike role play toys and the latest additions to the highly detailed Classified Series collection. Plus, we’ve received intel that Snake Eyes himself, Henry Golding, will be making a guest appearance to unveil his signature action figure!

MARVEL

Hasbro Marketing & Design teammates will assemble to share exciting news about the popular   Marvel Legends product line. True Believers will get a sneak peek of upcoming Marvel Legends action figures and premium role play offerings.

STAR WARS

Join members of the Hasbro Marketing & Design teams as they discuss the popular Hasbro Star  Wars line, including the Black Series and The Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure and premium roleplay offerings from across the Skywalker saga and beyond. Word on the Holonet is there may also be a few surprises.

About Jackie Jennings

Jackie Jennings is a writer, director, and performer who was previously a staff writer on TruTV’s The Chris Gethard Show, a contributing writer on TBS’s The Detour, a staff writer/performer at Above Average (she directed the series Baited w/ Ziwe), and a producer on SeeSo’s My Brother, My Brother and Me. Jackie currently is an on-air correspondent, writer, and producer for SyFy Wire. Jackie is represented by AGI Entertainment Media & Management.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past ten years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

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